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Add trust to your adTrust in a product or service is a major motivating factor for choosing one brand over another. Before buying offline, consumers look online for other consumers' reviews, because these are seen as unbiased and trustworthy - unlike an advert, where the goal is to place the product or service in the best light possible. 22 Jul 2020 Read more

Grand Prix award-winning case studyIn 2019 Heineken ran a campaign, in partnership with Vicinity Media, that aimed to discourage individuals from drinking and driving. The combination of location targeting, relevance and utility proved so successful that it was awarded the Roger Garlick Grand Prix. 5 Jun 2020 Read more

Audience targeting | USP 3Over the last five years Vicinity Media has grown into Africa's leading location-based mobile ad network and technology company. This impressive growth has largely been based on our USPs - the key factors that set us apart from the many location pretenders. 27 May 2020 Read more

Take advantage of lockdown relaxation with True Location targetingAs we continue to navigate our way through lockdown and the subsequent economic impact, it's clear that there is no quick and easy way out the other side. Lockdown will be relaxed gradually and in a sector by sector even branch by branch manner. 30 Apr 2020 Read more

Digital marketing during a pandemicThe past week has seen widespread panic and mass stockpiling, with doomsday predictions running rampant. South African businesses are nervous. The projected outlook is uncertain, particularly for small enterprises and physical retailers. The advertising fraternity is seeing clients cancel or postpone campaigns due to uncertainty related to Covid-19. 26 Mar 2020 Read more


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Physical Address: Cnr Jan Smuts & Wells Ave, Office 1, The Parks, Parkwood, Johannesburg, 2193