Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.
While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.
Clear Channel Independent Mauritius has purchased the outdoor advertising business of Afix Ltee. This acquisition adds another 60-billboard network to the existing CCI 3 x 4 metre poster business already owned and serviced by CCI across Mauritius.
Ogilvy Africa's Indian Ocean Island affiliates in Mauritius, Mayotte and Reunion collected 12 awards, out of a total of 28, at the Indian Ocean Creative Awards held on November 19th in Reunion.
Ogilvy Africa recently hosted its 2004 Africa Training Programme (ATP) that saw 29 delegates coming together from Angola, Kenya, Mozambique, Namibia, Ghana, Mauritius, Malawi, Zambia, Congo, Uganda, Ogilvy Durban, Ogilvy Cape Town and Ogilvy Johannesburg at the Ogilvy offices in Johannesburg.
Having spent three days in Mauritius last month at the Pan African Media Research Organisation (PAMRO) conference, I am more convinced than ever that marketers venturing into Africa need to rely heavily on dependable media agencies to deliver tactful insights into available media options.
The 5th PAMRO meeting and all Africa Media Research Conference took place from 3 to 6 August at the Le Mauricia Hotel in Grand Baie, Mauritius.
Fabig & Pead Marketing