Marketing & Media trends

African Union member states endorse the draft statute of the African Audiovisual and Cinema Commission (AACC) to boost the African cinema industry.
Africa's film industry gets a boost

NAIROBI, Kenya - Structures endorsed by the African Union have been finalised to promote the audiovisual and cinema industry in Africa which accounts for US$5 billion in continental GDP.

20 Sep 2017

The anatomy of a creative concept
The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. A densely designed system, whether by the hand of science or a higher spiritual being, it is always moving forward in a perpetual flux of progress. Growth, procreation and survival are its main reasons for existence. It is designed to exist. It is designed to serve a purpose. It is designed to be unique and functional.

By Peter Barnard 15 Sep 2017

Free mentorship and training for Africa's entrepreneurs
Free mentorship and training for Africa's entrepreneurs

The VC4Africa Startup Academy is designed to empower founders and entrepreneurs in Africa to take their business to the next level, as a free digital learning resource.

14 Sep 2017

Synovate strikes global panel partnership with GMI
Synovate strikes global panel partnership with GMI

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.

Issued by Ipsos 20 Apr 2007

Battle of the brands for emerging market hearts
Battle of the brands for emerging market hearts

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.

Issued by Ipsos 17 Apr 2007

365 Digital signs first Adtech client in Kenya
365 Digital signs first Adtech client in Kenya

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Issued by 365 Digital 16 Apr 2007

Volcano assists Airlink's expansion in Africa with new routes to paradise
Volcano assists Airlink's expansion in Africa with new routes to paradise

Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.

Issued by Volcano 13 Apr 2007

Reuters launches daily African TV

Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.

12 Nov 2006

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006

Search for the Face of Africa begins

The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.

7 Dec 2005

Out of Home expands in Mauritius

Clear Channel Independent Mauritius has purchased the outdoor advertising business of Afix Ltee. This acquisition adds another 60-billboard network to the existing CCI 3 x 4 metre poster business already owned and serviced by CCI across Mauritius.

9 Aug 2005

Ogilvy Africa affiliates dominate recent Indian Ocean Islands Awards

Ogilvy Africa's Indian Ocean Island affiliates in Mauritius, Mayotte and Reunion collected 12 awards, out of a total of 28, at the Indian Ocean Creative Awards held on November 19th in Reunion.

7 Dec 2004

Ogilvy Africa training programme graduates

Ogilvy Africa recently hosted its 2004 Africa Training Programme (ATP) that saw 29 delegates coming together from Angola, Kenya, Mozambique, Namibia, Ghana, Mauritius, Malawi, Zambia, Congo, Uganda, Ogilvy Durban, Ogilvy Cape Town and Ogilvy Johannesburg at the Ogilvy offices in Johannesburg.

20 Oct 2004

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