The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 1 day ago

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 2 days ago

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Everywhere we look, brands are vying for attention, so it takes clever planning for yours to stand out from the snowballing amount of spam.

By Leigh Andrews 8 Jan 2018

MTN, German organisation to tackle e-waste
MTN, German organisation to tackle e-waste

Waste is a growing challenge in SA and Africa and needs to be addressed by the public and private sector. MTN has partnered with the German Society for International Cooperation (GIZ) to manage the safe disposal and recycling of electronic goods such as cellphones.

By Thabiso Mochiko 28 Feb 2011

Writers festival hosts 21 prominent writers

The 14th Time of the Writer international writers festival will be held from 14-19 March 2011, hosting 21 prominent writers from a dozen different countries in Durban, South Africa for a week of literary dialogue and exchange of ideas.

28 Feb 2011

New MMA East Africa Council co-chair appointed
New MMA East Africa Council co-chair appointed

LONDON: The Mobile Marketing Association (MMA) yesterday, 22 February 2011, announced the appointment of Chris Kirubi as co-chairman of the newly established MMA East Africa Council. Kirubi will join Frank Mania, CEO of PHD, a Saracen media agency, as joint chairman.

23 Feb 2011

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.

23 Feb 2011

Google Instant is great news for SEO
Google Instant is great news for SEO

Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.

By Shaune Jordaan, Issued by Saatchi & Saatchi Synergize 22 Feb 2011

U2360° broadcast live from Cape Town

U2's Cape Town concert scheduled for today, Friday 18 February 2011, will be broadcast live on Highveld and KFM in South Africa, alongside a live stream on DStv.com, throughout Africa.

18 Feb 2011

East Africa: Media workshop to focus on China, India and Europe

The Inter-region Economic Network (IREN) has announced the ninth Eastern Africa media training workshop scheduled for 9-12 March 2011. The training will bring together journalists from the region to brainstorm with leaders from China, India and Europe under the theme: 'Is Eastern Africa ready for China, India and Europe?'

By Carole Kimutai 16 Feb 2011

Engen acquires operations in Mauritius, Tanzania
Engen acquires operations in Mauritius, Tanzania

Engen has concluded its purchase of two more country operations from Chevron in Africa and the Indian Ocean islands in Mauritius and Tanzania. This brings to five the number of successful acquisitions from its competitor, in terms of a package of seven sales and purchase agreements signed in August 2010.

14 Feb 2011

Unemployment, inflation worries hit consumer confidence
Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.

27 Jan 2011

Unexpected global skill shortages threaten corporate growth, innovation
Unexpected global skill shortages threaten corporate growth, innovation

NEW YORK, US: A survey of senior executives and talent managers shows future leadership and research & development are hardest hit.

3 Jan 2011

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