Thanks for the reply, Jacques. Don't worry. No offence taken. Neither at what you said, nor at Sorbet's billboard. I applaud agile, cheeky, bold advertising. And I dislike preciousness, verkramptheid and thin skin. BUT the execution of this idea was weak, and that's what annoyed me. Plus, I didn't like the copy. I guess I'm precious like that ;) Ciao.
Tiffany, I take your point. Yes Sorbet should not have gone off-tone, they should not have used if, they should not have used FNB's property to market themselves BUT give Sorbet a break. They took a chance. They tried to give us some Nandos-type magic. They were being fun. When did we all become so thin-skinned and easily offended? Everything is analysed to death, and every marketing or PR mistake earns a relentless public hiding that is often disproportionate to the crime. I think it kills the spirit. And please, I am not having a dig at you. My comment is just the opinion of another pizza and pina colada lover about how we (myself included) beat others down to market our own services.
Hey Tiff, Thanks for explaining that one ... when I read it I didn't have a clue what was going on so I just drove on confused and ignored the whole message. Marketers have also got to realise that when I am driving past a billboard at 60kmh I don't have time to decipher a message. KISS.
I agree! Some corporates just don't have a real understanding of CSI - it's 'I' for investment not gifts! Real social issues like Health, Education, Skills development, Job creation and Citizenship all need investment for the long-term benefit of our society. We Corporate Communication specialists an assist you - that's what we do!
Completely agree Dries. So many firms simply ignore this very simple yet powerful communication (and essentially, relationship) tool. With he silly season upon us, there's ample opportunity to stay within your client's mind, without the horrid awkward Christmas Eve call that may be a bit too invasive (no matter how good your intentions are). Timing is key, and since the Post Office is on a sabbatical, emails are an obvious choice.
What they mean is, someone - without any knowledge of how the industry works - decided to act tough - until it was pointed out to them, perhaps by people in the UAE, that halting flights works both ways and SAA is not in a position of any great strength right now.
It is quite sweeping & inflammatory to claim that all people who 'bant' are "brainwashed". How did you arrive at this decisive conclusion? Quote from your article: "So what is it that has literally brainwashed people into converting to this LCHF religion?”. Personally, I can only speak for the people I myself have encountered as regards the subject matter, and thus far I have not met an individual who has blindly 'banted' without question, opinion, assessment &/or customization (maybe I am lucky or maybe people who ‘bant’ are generally not mindless fanatics). I must add I am open to any and all fair research done around the topic. And, after any such education I will continue make my own, quiet, non-accusatory decisions about the matter.
As for the “LCHF religion” reference…it comes off as disapproving and is a trivialisation of religion. I would not classify a lifestyle choice/philosophy regarding what a person chooses to eat and drink (or not) as "brainwashed people converting to an LCHF religion" – judgmental some? Perhaps a more constructive question to ask is WHY do people buy into "LCHF/Banting", and/or whether or not their reason/s is/are sensible, practical &/or sustainable.
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He really was the man who kept the African countries joint for such a long period. Now after couple of years after his death the situation of the African countries is that bad that people are scared to travel the African nations, example I offer people jobs that involve travel but they often decline me when I tell them that they will have to travel to Africa for their specific task mainly because of the high amount of crime rate and terrorism. In a nutshell African countries need to improve their security atmosphere rapidly and I don't think that can happen now after this great man has demised he was the last hope for Africa.