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"the survey found that 63% of South Africans watch some kind of video-on-demand programming on an online device and 79% do so at least once a week." I think that this is very misleading. Firstly, if you read the methodology, the survey only considered those that were online, and secondly only those that volunteered to take part in the survey.
If you consider that the survey indicates that 57% of the country watch broadcast via a satellite provider, you can see the massive bias. DStv and StarSat would be over the moon if they could claim more than 28 million viewers between them.
It would be far better to indicate the limitations of the survey upfront, and to ensure that any analysis and results take those limitations into account. The survey itself has some merit, but not when generalisations make the results appear meaningless. This is not what I would have expected of a company like Nielsen (unless this is just bad reporting).
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So sad that there many different and unequal impressions when we talk about Africa, for others, they seems to be the least among the least. They even, brand Africa is something out from ordinary and to be precise as racial target. When it comes to business brands, it is also the thing some thought of it. But, this country holds many great stuff, so there are still abundant reasons why you shouldn't miss Africa.
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