Subscribe to industry newsletters

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.

Out of Home expands in Mauritius

Clear Channel Independent Mauritius has purchased the outdoor advertising business of Afix Ltee. This acquisition adds another 60-billboard network to the existing CCI 3 x 4 metre poster business already owned and serviced by CCI across Mauritius.
Sebastien Rousset, General Manager of CCI Mauritius, says: "This consolidates our position as the leading supplier of 3 x 4 billboards in Mauritius and enhances the number of network offerings the Company is able to provide to the market.

"The business model of the 3 x 4 product is distinctly different to any other product currently offered by CCI across its operations in Africa in that advertisers are able to purchase either a 30 or 60 billboard network for a 7-day outdoor campaign for an all inclusive print, flighting and media charge."

According to Rousset, this model closely follows the European practice of short-term, tactical, out-of-home media purchasing which has itself, been the mainstay of the local Mauritian outdoor industry for the past 15-years. A re-branding and upgrade program of the Afix holding will be undertaken shortly in line with an overall corporate re-branding exercise recently started across the entire CCI billboard holding in Mauritius.
Out of Home Billboard Supplier-


It's really encouraging to see Out of Home business expanding in Mauritius. How I wish you were able to link us with these companies that are making our advertising industry vibrant. Primedia outdoor as well as Clear Channel Indepedent might find our products interesting.

I anxiously look forwad to hearing from you as soon possible.
Posted on 23 Aug 2005 12:20