Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
By Lars Deutsch 16 Apr 2012 12:08
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
By Issa Sikiti da Silva 25 May 2011 13:45
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22
According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.
5 Dec 2007 09:00
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
30 Nov 2007 12:04
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
22 Nov 2007 14:43
The first men's lifestyle magazine ADAM has caused quite in Nairobi. CAROLE KIMUTAI caught up with ADAM editor - Oyunga Pala
By Carole Kimutai 15 Oct 2007 06:14
The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack.
17 Aug 2007 13:01
The Liberty Group announces new team for Rest of Africa to drive strategic growth.
16 Aug 2007 11:21
The Zimbabwe Tourism Authority (ZTA) is planning to launch an international marketing campaign in “the next few weeks” to counter what chief executive officer Karikoga Kaseke has described as negative publicity on Zimbabwe.
14 Aug 2007 12:07
The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad.
By Emeka Enyadike 14 Aug 2007 11:30