On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed NATIVE VML...
10 Dec 2015
Saatchi & Saatchi SA's social media accounts rang with an air of pride and self-congratulations over the final weekend of October, as they came out tops in Publicis Group's Giraffes Awards...
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member.
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
Tickets for The 33rd Annual Loerie Awards are on sale as of 12pm today, Monday, 18 April 2011. The festival weekend, hosted in Cape Town, will take place from 16-18 September. Tickets can be booked on the Loeries website via the new electronic booking system.
In line with international festivals, the 33rd Annual Loerie Awards have upscaled and this year the festival weekend, 16-18 September 2011, features black tie affairs, with red carpet, at its new venue, the Cape Town International Convention Centre (CTICC). Tickets to the awards ceremonies are limited to 1500 per night and an additional 1000 tickets will be available for the Official Party.
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
MAURITIUS: Saatchi & Saatchi's Mauritius office, P&P Link Saatchi & Saatchi, won a silver and bronze award at the recent AMEP awards at the Maputo International Advertising Festival hosted by the Mozambican Association of Marketing and Advertising in Maputo.